I’M LENA
I’m here to help, to create, and to make a difference.
My background:
6 years of studying (Master’s of Economics) →
8 years in pharmaceutical marketing & project management →
2 years of running a pastry startup →
2 years at Lagkagehuset learning Danish reality →
1 year of parental leave →
1 year of elevating my marketing expertise through meaningful local projects.
Right now, I am leading the design of an AI-powered analytics product that helps small businesses make better decisions using the data they already have.
I work directly with business owners, identify the questions that matter most, define success metrics, and translate fragmented customer, marketing, and operational data into clear analytics and prioritized actions.
The result is a practical business management tool that enables owners to spot risks early, uncover revenue opportunities, strengthen customer loyalty, and spend less time interpreting spreadsheets and more time growing their business.
When was the last time you had time to work on your business instead of in it?
Running a small business means wearing every hat at once. You’re the owner, marketer, salesperson, customer service, HR, accountant, and often the person making the coffee. When every day is about serving customers and putting out fires, it’s almost impossible to step back and see what’s really happening in your business.
Most small businesses don’t have the budget for a full-time marketing manager or business analyst. And even if they did, they wouldn’t need one every day.
That’s where I come in. I design AI-powered business intelligence systems that do the heavy lifting for you. You get a decision-making tool built around your business, your customers, and your specific goals. Every month, it analyses your data, highlights what deserves your attention, and shows where your biggest growth opportunities are, so you can spend more time really running your business.
Think of it as having a marketing manager, business analyst, and AI assistant working for your business every month, at a fraction of the cost of hiring them.